How the University of Prince Mugrin improved their recruitment

Their Story

The University of Prince Mugrin is one of the most recognisable names in the region. Having relied on traditional avenues involving physical open days to attract potential students and promote programs, they felt a strong need for change in strategy to conquer more in terms of enrollment, awareness, and branding.

The Challenge

The University of Prince Mugrin wanted to reach a countrywide student base through its open day. A traditional open day within their premises would limit their attendees to the western province, hampering increasing diversity within the campus. This is where Fairwiz comes in to help.

The Objectives

Provide a premium virtual event platform that allows for effective communication between the University of Prince Mugrin and potential students
Maximise audience engagement and interaction so that the students receive the help they need
Extend the reach of the traditional open day so that students countrywide can attend the event
Facilitate interaction and networking between university representatives and prospective students

Solution

With a vision to include a combination of live-streaming & pre-recorded sessions and a 1:1 live chat within each booth, Fairwiz helped the University of Prince Mugrin create an online event environment that maximised their audience engagement.
Live Streaming Sessions
1:1 Live Chats in Booths
Pre-Recorded Sessions

Implementation

1

Fairwiz created a fully branded, bespoke landing page where students registered to attend the event. 

2

UPM used Fairwiz email workflow functionality to send out confirmation and event reminder emails that included important event-joining details

3

Once students arrived on the online event platform, they were accessed with various live and uploaded content. 

4

Students were able to speak with experts at the university via live chat & video calls.

Impact

Due to the success of the open day, the University of Prince Mugrin plans to host several similar virtual events soon.
490
REGISTRATIONS
916
SESSIONS ATTENDED
61%
ATTENDANCE RATE
79
ENROLLED STUDENTS

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