Hands typing email on a laptop.
Reminder emails need effective subject lines.

Reminder emails can work wonders for your virtual education fairs. They help recipients remember important details of your virtual education fair, such as the date, time, universities, programmes and speakers.

Sending reminder emails also helps increase attendees as long as you craft relevant content and subject lines that prompt recipients to open your emails.

The subject line is the first thing your recipients see when an email is delivered to their inbox. The right email subject lines can get them to open, read, click, and respond accordingly.

It appears right next to your sender name:

Preview of subject line in an email inbox.
Example of how an email subject line looks like in an inbox.

47% of email recipients open their emails based on the subject lines, which directly affects your open rate. Open rate refers to the number of people who open your emails to read the content. 20% to 40% is a good open rate.

Hence, if your subject line does not attract your readers, they will ignore the reminder email like any other emails they receive each day.

How to write effective reminder email subject lines?

1. Keep it at 6 to 10 words.

Your subject lines should be short and precise. Nearly 77% of emails are opened and read on the phone. This means your subject lines must be kept between 6 to 10 words long, and within 50 characters only.

2. Include relevant information.

Since the email subject line is the first thing recipients see, you must include a compact summary of what the reminder email is about. For virtual education fairs, it is best to include the name, date, and time of the event.

3. Use numbers in your subject lines.

Use the numbers you have as the ‘selling point’ of your reminder email. You can mention the number of universities involved or even the amount of scholarships offered. They appear more promising compared to vague subject lines.

4. Avoid fully capitalised subject lines.


Recipients will feel like you are screaming at them. Subject lines written in lower case are more preferred among recipients, whereas fully capitalised subject lines will be seen as spam.

5. Avoid making false promises.

Clickbait actually does more harm than good. It disappoints your readers when they realise you cannot deliver what was promised in the subject line. As a result, they lose faith in you and would even ignore your future emails.

6. Always proofread before sending.

Make it a habit to proofread the content of your virtual education fair reminder emails. There are many free grammar checking tools you can find online that can detect grammatical errors and rate the readability of your text. Grammarly is one of them.

Refer to the subject line template below the next time you write reminder emails for your virtual education fair.

Subject line template.
Example of subject lines that you can use in your reminder emails.

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